This is an important one—not only because of Google image search but also because regular search results are getting more and more visual—especially on mobile. As many as 46% of all Google searches are local. By Loren Baker . When you check the DA of a website on Moz, you will get data metrics like linking root domains, domain authority, spam score, ranking keywords, top pages by link, and top-ranking keywords. #1. The results can be downloaded as a CSV, and are also available on the dashboard. Remember, Google's focus is show the most relevant results to the user. In July 2017, Google announced that Page speed was a ranking factor for the mobile search index. No organic rankings on SERPs means that the site has 0 keyword rankings within Google’s. ” (We explore a more fact-based definition of this later in this post. Model factors: Domain authority doesn’t just look at link counts, Moz added Spam Score and complex distributions of links based on quality and traffic, along with a bevy of other factors. Google has repeatedly said that a fast site helps you rank better. Low quality, irrelevant or spammy sites can be the kiss of death. Improved Engagement ("Long Clicks"): almost always a positive sign from your users, and often an indicator of quality as well as being correlated with future visits. Pigeon Expands (UK, CA, AU) — December 22, 2014. Google currently has over 85% of the search engine market ( Statista) To win at search engine optimization, you have to play by Google's rules. However, it’s important to note that there are many other factors that also influence search engine rankings, including domain authority, backlinks, content. Did You Know Top SEO Google Ranking Factors In 2017 Albert Taylor Blogger at Independent Published Aug 3, 2017 + Follow A few of the best SEO Analytics. Relevance Relevance is a one of the most critical factors of SEO. Therefore, it makes sense that the biggest factor in increasing your domain authority is also backlinks. " Via Moz’s 2013 Search Ranking Factors $100 says that if we could get more comprehensive brand mention data, this correlation would start to look a lot like links 11. This is also sometimes called “site authority. Make sure your contact information matches your WhoIs information. Recent research suggests that “high-quality backlinks account for 30% of your overall page score in Google. Google Ranking Factors 2014: Correlations, Testing, & Hypotheses - Download as a PDF or view online for free. Explore the factors that can make or break your SEO success. Moz’s tool allows businesses to check Domain Authority to “predict how likely a website is to rank on search engine result pages (SERPs). What makes this so interesting is that the Moz. The more high-quality backlinks a page has, the higher it can rank. The higher your Domain Authority score, the more likely you will rank on SERPs – and the better your chances of winning new customers. In a 2016 Q&A, Google representatives revealed that content and links are the top two factors influencing the rankings, and in the 2020 Twitter discussion we’ve already mentioned, John Mueller. Back in 2017, Moz and Jumpshot looked at (US only) data which split up Google’s properties and included other leading sites (e. Choose a winning format and angle. The third edition of Ranking Factors is. ” (We explore a more fact-based definition of this later in this post. User Satisfaction ("Last Click"): the holy grail of SEO, and, ultimately, the experience Google strives to deliver in its search results. YouTube Ranking Factors. Domain Authority (DA) is a metric first developed by Moz that predicts how likely a domain is to appear in the SERPs compared to its competitors: It's important to highlight that Google doesn't use Domain Authority as a ranking factor to decide how to rank websites. Moz's Ranking Factors study helps identify which attributes of pages and sites have the strongest association with ranking highly in Google. Moz released their local search ranking factors study results for 2017. In terms of the optimal length for blog posts, they found the following:The Moz Domain Authority, or DA, is a proprietary metric that attempts to predict how well your website will rank on a scale of 1-100. This. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. We wrote the blog on SEO — literally. 2015 Google Algorithm Updates RankBrain (Oct. Check search intent. Top 11 Google Ranking SEO Factors. To optimize for the Local Pack, you need to focus on two things: preparing your Google Business Profile page and optimizing your website for local SEO, which includes local link-building. But, Hummingbird wasn't just a new part; it was a completely new engine. Instead, it’s a way to make informed predictions. Yet, several misconceptions still surround the topic. MozBar Alternative: If you don’t want to add the MozBar as a Chrome extension, sign in to Moz’s Link Explorer. In reality, we don't know how many links Google ignores, but it's good to assume this regardless. In the Moz article titled Should You Pay for Local Listings Management? by Miriam Ellis, she makes this statement: "Prominence, proximity, and distance are the three types of factors Google tells us it takes into account when ranking local businesses. This one is relatively easy to prove. Google will ignore or devalue links for many reasons. • 7 yr. DO fix broken links. Google’s Freshness Update was a significant ranking algorithm change that introduced the trend of making the search results more precise and responsive to user intent. Typically, these factors are either related to the content of a webpage itself (the text, its URL, the titles and headers, etc. While site speed is not a factor in Google’s Mobile First Index quite yet, Google is working on rolling it out. The importance of Google ranking factors lies in their role in determining a website’s position in search results. If you monitor crawlbot traffic to your site, you may see an increase in traffic from Smartphone Googlebot, and the. To build the model, I took a subset of the full dataset used in the ranking factors report (scrubbed for data quality, but otherwise unchanged). Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses. While PageRank is not the only ranking factor that Google considers, it. SMX Munich Keynote: Moz Ranking Factors - Download as a PDF or view online for free. We regularly improve these systems through rigorous testing. It’s a score from 1 – 100, with 100 being the strongest and 1 being the weakest level of authority. After analyzing dozens of queries that my colleagues and I searched for, I am going to make a bold statement: "Proximity to searcher is the new #1 ranking factor in local search results today. Moving on, make site search simple and obvious. Google 's Google Panda is a major change to the company's search results ranking algorithm that was first released in February 2011. Google uses a multitude of factors to determine how to rank search engine results. 1. ” (We explore a more fact-based definition of this later in this post. Behavioral Factors. So it isn't a metric that will improve your ranking in the search engine. Instead of thinking of domain authority as a measure of your SEO effort, think. Moz was the first & remains the most trusted SEO company. URLs are a minor ranking factor search engines use when determining a particular page or resource's relevance to a search query. It’s time to start the most critical step in building your website’s Domain Authority. Now the quality raters do not have the power to put a penalty on your. The fact that it is a convenient means for communication and information search has made it extremely popular. domains. Google has been creeping closer to going fully mobile-first for years. They act like votes of confidence. But, domain authority is limited. 2. The Semrush team also looked at many search queries in 2017 , the. Despite this, most of our polled customers think it is a ranking factor. Here's why. Search Intent and Content Relevancy. Dr. In general, It is easier to rank for a keyword on an older domain name than a newer domain name if all things being equal. We’ll start by looking at precisely what a BBB. The World Wide Web has become an essential modern tool for people’s daily routine. MozRank is SEOmoz's general, logarithmically scaled 10-point measure of global link authority or popularity. Semrush data showed that the August 2023 core update hit a peak of 9. Quality Content: The most important SEO factor. I put this from 3 to 2 and this one from 32 to 31. ” Although a site’s domain authority and brand presence play important roles, the #1 factor in a page’s ability to rank in Google is the authority of that page. SEO is a set of practices designed to improve the appearance, positioning, and usefulness of multiple types of content in the organic search results. Pete Meyers from Moz revealed that HTTPs pages on the front page of Google search results could reach 50% by late May/early June 2017. In our report on the Impact of Local Business Reviews on Consumer Behavior, respondents cited the star rating as the most important component of reviews: Google made intrusive interstitials a negative ranking factor in 2017. Premium ($599/month) — 4500 keywords and up to 50 projects. 1) Age of Site (4) Topical Relevance of Inbound Links to Site (3. Reply M. For 2013, we've supplemented the survey with real-world correlation data from a scientific examination of over 17,000 keyword search results by Dr. How to Rank in Google Image Search. And it’s likely that site speed as a ranking factor in mobile search gets released at some point in 2017, so site speed will soon be an official ranking factor across the entirety of Google search. 32. With the rapid increase in the number of websites, search. J. Not only will you benefit from a boost in. So, let’s delve into the complete list of 200 Google ranking factors in 2023 straightaway. If your page has a MozRank of 2 and every other competing page has a MozRank of 1, then your page will likely rank higher than all of them. Go to “More Tools” and then “Extensions. Creating your Google+ Local page for your local business is your first step to being included in Google's index. It is now coming in at #14. After Page Authority, a URL's. So let's dive into that. g. This space will become more and more. 10 Outdated SEO Strategies You Need to Avoid in 2017. If you’re going into 2022 still wondering what DA is and what. 7K. GMB-specific features like Google Posts, Google Q&A, and image/video uploads are. 3 Moz Analysis of 2,000 Random Search Queries; 3 So,. Source (s): John Mueller (April 12, 2017), Matt Cutts (Oct 26, 2016), John Mueller (Jan. We can’t stress enough how important it is to keep tabs on which sites are linking to you. December 2017 Updates:. 7% of pages will rank in the top 10 search results within a year of publication. Mobile User Experience; Google announced in 2015 that mobile-friendliness would be incorporated into the ranking algorithm. According to the MozCast Feature Graph, 6% of Google search results contain In-depth articles. For example, if a user searches “How. The scores of 0. 4. Reviews. เปิดคัมภีร์ Checklist Google ranking factor 200+ อัปเดตข้อมูลล่าสุด แบ่งมาให้ 9 หมวดหมู่จำเป็นที่คุณต้องทำให้ตรงตามเกณฑ์ ช่วยให้ติดอันดับบนหน้า Google อย่างแน่นอนOn-page and link signals – which collectively include keywords in titles, domain authority, inbound anchor text, and linking domain authority – are the most important factors when it comes to ranking in local search, according to new research by Moz. In terms of importance as a Local Pack/Finder ranking factor, behavioral signals have been in steady decline for three years, dropping from 10% in 2018 down to 7% in 2021. This human-edited directory of websites launched June 5, 1998 and closed March 17, 2017. HTTP) Websites that are mobile-friendly. SEO Experimentation data. The rank tracking capabilities of Moz Pro are as follows: Standard ($99/month) — 300 keywords, which you can add to 3 projects. “The core essentials in 2021 will remain about the same — every SEO needs to understand the fundamentals of crawling vs. com. Today I'm founder of SparkToro and author of Lost and Founder. A physical location in your city search directories. So let's make this simple. 3. In 2018, Google followed up with the page speed ranking factor in the mobile search results. Google confirmed a Panda Update that was a refresh to the existing Panda algorithm. Click the “Search” button. Years ago, Moz started to do this work with correlation stuff, and now many, many companies put these out. 12 confirmed it was due to a core ranking algorithm update. Now that we’ve got that covered, let’s look at this year’s 7 most influential local pack ranking factors. So, yes– backlinks still. A title tag is an HTML element that specifies the title of a web page. To this end, we used the suggested queries from all 22 top-level categories in the Google Adwords tool. Choose keyword phrases with high search volume, a low SEO difficulty score, and high CPC. Clearly, GMB has become the most important ranking factor for local SEO in 2018. Look to see more of the local and maps space monetized uniquely by Google both through Adwords and potentially new lead-gen models. Google's mobile-friendly update meant big changes to mobile search rankings and results and officially ushered in the mobile-first era. Typically they did this by adding more words to make the title longer. At a later date, on January 11, 2016, Google confirmed that the Panda. One particular that has taken on great importance over the years is to use domain authority of a website. com holds the number 1 rank on SimilarWeb as the most visited website in the world. Moz Domain Authority, Explained. ) make up 25. Indexation by typing a URL directly into the search bar or the browser bar and seeing whether the page is indexed. 1. Select “ Video ,” “ Featured video ,” and “ Video carousel . This score is then used as a ranking factor. Not everyone is as obsessed about tracking changes to the Google search results as we are. The first time Google declared it was using 200 ranking factors was in its Press Day on May 10th, 2006 (you may also want to read the live blog Matt Cutts did, as. Let’s take a look at some of the most important Google ranking factors so you can learn how to increase your SEO ranking on Google. This is the third core algorithm update of the calendar year. While the overall SEO Periodic Table gives you an idea of the overarching best practices, the Niches section focuses on the nuances of SEO for three new areas: Local, Publishing and Ecommerce. The way your page is optimized has a huge impact on its ability to rank. A slow-loading website can lead to higher bounce rates, lower user engagement, and reduced user satisfaction. While Domain Authority isn’t an official ranking factor (again, it’s a Moz metric), it is a representation of two things that are: E-A-T and backlinks. Page Authority is based on data from our web index and takes. According to our research, 24 website characteristics came up as factors affecting any website’s ranking, with the most references mentioning quality and quantity of backlinks, social media. Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. Page load speed, a very small ranking factor, but as Google says a direct one. The trend line is, of course, an educated guess at best, and many events could change the adoption rate of HTTPS pages. Backlinks. You can also look at things that rank for their own title. 4. Some of you might even think Bing, Yahoo, Yandex, or Baidu depending on your target location. The evolution of the search, and the results we all click on, is perhaps the more easily identifiable ways to track changes in Google search. But don't forget those lower Organic CTR scores for identifying other SEO opportunities. Confirmed. A MozRank of 2 can rank just as easily as a MozRank of 9 depending on the circumstances. Originally, Google aimed at a major monthly update, so the first few updates were a combination of algorithm changes and major index refreshes (the so-called "Google Dance"). 1. Video transcription by Speechpad. 217. This year's survey allowed for a higher level of response granularity as it allowed contributors to rank all 149 possible factors that could impact search results. ; Page Authority score (PA) – The. Y strides down a puddle-drenched street and hastily types good Japanese noodles into an expensive handheld computer. And high CTR is still at. “Google vs. Local SEO: Google is going to increase monetization. Yes, I’m still getting emails promising me #1 Google rankings, but by and large, it’s been inspirational watching the SEO industry evolve to earn a serious place in the wide world of marketing. Mobile-Friendly As A Google Ranking. (To put that into context, Google Penguin only impacted 3. g. In reality, we don't know how many links Google ignores, but it's good to assume this regardless. Speed is not a one-size-fits-all technical SEO challenge. The latter listed social signals as a ranking factor, an assertion that inspired a debate in our article’s comments. You can look in Google Search Console and see click-through rates. It is a factor. The numbers shown are mean Spearman's correlation with higher rankings, meaning that a higher number indicates that websites/pages with the given feature tended to rank higher on average than those without. Go to the Internal link opportunities tool. domains. Google MapMaker was closed down in 2017. There was a recent ‘ phantom update ,’ and SEOs posted observations and changes since the possum and. Domain Authority scores range from one to 100, with higher scores corresponding to greater likelihood of ranking. Apr. Google, like regular people, uses reviews as signals of trust. Google Ranking Factor Did You Know Top SEO Google Ranking Factors In 2017. Moz On Clicks Influencing Search Ranking. 4. Domain Authority is a metric developed by Moz (well-known SEO software company) that scores a website based largely on the quality and number of that website’s inbound links. 293. To stand the best chance of ranking, you need to do your research and craft your blog posts for SEO. We talk about search engine optimization as if there’s more than one engine, but when Google controls more than 90% of the global search market, any discussion of modern SEO has to start in Mountain View. There are many Google page ranking factors, and while these don’t change that often, some shift in value over others, meaning that there are new Google ranking factors to consider. Whitesparkconducted the research and the study, in partnership with Moz, pooling expert opinions of top Local SEOs around the globe to determine which elements are believed to. Inside Google's Numbers in 2017. As Gary Illyes of Google says, it's millions of little algorithms . The Domain Authority metric was developed by Moz, but other companies have created similar metrics that rank domains based on a number of factors and give them a rating from 0 to 100. Check out these quick and simple ways to get backlinks from high authority sites. [Ranking Factors 2023] Download the free ebook + cheat sheet → The Claim: BBB Rating Isn’t A Ranking Factor . As you may know, there are over 200 factors influencing Google algorithms. Our interpretation and conclusions: Exact match domains appear to continue their powerful level of influence in both search engines, though I think many SEOs will be. Mayer committed to being more open than its competitors, indirectly challenging Meta and Google. You typically have two options: manually close them or hire a listing service like Moz Local to fix them for you. This tool takes all the keywords your target page ranks for in the top 100 and finds mentions of them on your site. Google 2017). In 2018, Google launched the so-called ‘Speed Update,’ making page speed a ranking factor for mobile searches. They examined one million Google search results to find out what leads to better rankings. Keep doing what you’re doing. 72- Domain reliability: Many SEO professionals believe that “TrustRank” is an extremely important ranking factor. March 23, 2017 at 8:13 am PST By Jennifer Slegg. Moz has developed a system that actually predicts how likely a website is to rank in search engine results based on their developed ranking system. Let’s examine the evidence. Organic CTR is largely based on ranking position but is also influenced by a result’s title tag, description, URL and presence of Rich Snippets. It isn’t about repeating keywords. Duplicate Content: Identical content on the same site (even slightly modified) can negatively influence a site’s search engine. By now, you probably know the basics of crawling, indexing, and ranking. 20. Projecting the fairly stable trend line forward, the data suggests that HTTPS could hit about 65% of page-1 results by the end of 2017. 5. Google's mobile-friendly update meant big changes to mobile search rankings and results and officially ushered in the mobile-first era. There are hundreds of factors that Google uses to determine the search engine ranking of a website. 1. Here, we present Moz's analysis of 17,600 keyword search results from Google. Pete Meyers. Search intent is simply a term that describes what the user is trying to accomplish with a search. Google uses over 200 factors in their algorithm for ranking websites ; Google currently has 86. After all, SEO is mostly about getting that #1 spot, specifically on Google. My presentation, Does Google Still Need Links, looked at the available evidence on how and to what extent Google is using links as a ranking factor in 2017, including the piece of research that I’m sharing here today. SHARES. Instead of revising individual pages, fresh websites often add completely new pages over time. For keyword optimization, first ensure that Google understands what keywords you want this page to rank. That’s one of the many conclusions drawn by more than three dozen local SEOs who have come together in the 2017 Local Search Ranking Factors survey, just published today. Google Mobile First Index: Page Speed Included as a Ranking Factor. 2. They do these studies every two years by survey the smartest local SEOs out there. ). List of top 11 SEO (Search Engine Optimization) Ranking Factors for 2023. One of the two most important Google ranking factors (along with links). An example of this is the query "Jaguar. This element forms the clickable headline for the search result and is important for user experience, SEO, and social sharing. In this equation, x is the time it takes your page to load (in seconds) and the result, y is approximately the percent of pages that your page is faster than. We've seen a lot more testing tools pop up in the last couple of years, which is awesome because SEO is not make a decision and implement it and you're done. Take into account how many unique domains each of those websites link to; Apply some math and coding magic to calculate “raw” DR scores; Plot these scores on a 0–100 scale (which is dynamic in nature and will “stretch” over time). In the 2017 survey, this factor ranked #26 in the local pack/finder factors. Organic, it's something between about 47% and 57% of all searches result in an organic. In the fourth quarter of 2021, mobile traffic accounted for 54. Systems, Signals, And Page Experience The most important thing you can do if you are worried about ranking is write content. indexing and the technical basics that have to be met before a site can rank,” says Moz Search Scientist, Dr. The survey asked respondents to rate many different factors on a scale of 1-10 according to how important they thought they were in Google's ranking algorithm. ago. Since its inception in 2008, Moz’s Local Search Ranking Factors survey has been the go-to guide for digital marketers and local businesses looking to increase their rankings in Google’s local search results. Optimizing videos around these keywords can help you rank higher in. 4% of top-ranking pages don’t have a title tag. Rarely do SEO blogs talk about their own SEO goals when publishing content, but we wanted to share some of our strategies for publishing this guide. 1 billion came from Google's advertising business, up from $16 billion a year ago. Which is why my colleague, Ben Estes, created a competitive analysis checklist (not dissimilar to his wildly popular technical audit checklist ) that I’ve souped up for the Moz. Not only will you benefit from a boost in. So these would be like the 5 or 10, or if you're bigger, maybe 50 keywords that you know have image blocks in them, or that you know get lots of image searches, and therefore you're trying to target them. Domain Authority (DA) is a metric developed by Moz that predicts how. " - Darren Shaw. So in this school or camp, where things are directly measurable and impactful, Google E-A-T is not a ranking factor. They created the DA score as a way of predicting a website’s ranking potential for the SERPs. 9. Regardless of changes in the PageRank algorithm and its importance, links have always been and probably will be a major ranking factor. According to Gabe's data, ranking position played some sort of role in whether you get Featured Snippets. May 3, 2015, it happened again. It was starting at about mid-November. There is a ton of detail to ranking in the SEO world, to try and rank in Google's results. 2. Search. Ahrefs DR is based on the number and quality of. , Google's PageRank). Google uses automated ranking systems that look at many factors and signals about hundreds of billions of web pages and other content in our Search index to present the most relevant, useful results, all in a fraction of a second. In general, the more valuable a keyword is, the more people compete for it. 9/22/2017 Not everything you do on your website affects your Google rankings. Citation Factors. , cheap airline tickets). 20. This means even if Google doesn’t display your exact meta title in search results, they can still use the words found in your title to rank your website. 11 Best On-Page SEO Techniques for First Page Ranking In Google September 15, 2017. Your site’s link profile is impacted by both the number of external links to your site – links to your website from other websites – and the quality of those links. Then there's a second school of thought, almost equal to the first school of thought, that says Google's. 75% of searchers never click past the first page of results. It is not a Google ranking factor, and it is not a general search engine ranking. The Process. Moz rank. 15, 2016). According to Moz’s 2017 Local Search Ranking Factors report, review signals are believed to account for approximately 13% of how Google decides to display local search results in the “Local Pack” results, the small list of businesses displayed beneath the Maps result in some searches:1) The Owner Sets The Review Stage. The survey is based on the aggregated opinions of dozens of local search. Google’s traditional ranking factors still 100% apply to local. ) Idea 2: The Moz metricThese guidelines are a document that Google has provided to this whole army of quality raters. Content that ranks well is in-depth and covers a broad spectrum of its respective subject. Backed by the largest community of SEOs on the planet, Moz builds tools that make SEO, inbound marketing, link building, and content marketing easy. Google rolled out their Mobile-Friendly Update on April 21 to much fanfare. According to the Moz study referenced earlier, personalization signals make up 9% of SEO ranking factors. Follow. Here are the top five resources for Google ranking factors. READS. Boston — February 1, 2003. It defines the type of content that should be updated frequently. So the higher the domain authority of a website, the higher its ranking in search engines. Review count, sentiment, velocity, and owner response activity are all speculative ranking factors. Therefore, as can be seen in the next chapters the author will focus the study effort into Google mechanism SEO factors understanding, based strongly on its market leadership. While it’s likely that Google launched algorithm updates to respond to these changes, COVID-19 itself reshaped global behavior and search rankings along with it. It enhances the perception of your site's expertise, trustworthiness, and relevance, helping you. This can lead some to believe that Domain Authority is a ranking factor for search engines like Google. You know the numbers — Google uses over 200 ranking signals, updates its algorithm over 500 times a year, and employs thousands of engineers. We can summarize these principles into 3. So it’s no surprise that Google has been measuring the speed of your site and using that in their ranking algorithms since 2010. It was developed by Ahrefs, a popular SEO tool provider, and was first introduced in 2016 as an alternative to other domain authority metrics like Moz’s Domain Authority. Now it's sitting at about 51% of search results that have these longer snippets in at least 1 of the top 10 as of December 2nd. Your website is a house. So, generally, more reviews will lead to more rankings and traffic. As this is still a significant-ranking factor. They're usually called something like ranking factors or ranking elements study or the 2017 ranking factors, and a number of companies put them out. Negative Factors. This helps to prevent an interruption in your service. 1. For most local searches these days, proximity appears to be weighted more than links, website content, citations, and reviews in the. Google Maps: Google's proprietary mapping service. The age-old saying, “Content is King,” means more than it ever has. The results were surprising. domains. . The raw counts of Google+ shares, Tweets associated with the URL, and Facebook likes and shares were the. Google Panda. Keywords in the title tags are, by far, the most important, followed by H2s and URL. In order to identify sources of links that are delivering link equity, I set the parameters above the list as follows: Link type - Follow, Links Status - Active. Maybe I move up a lot less. This change is relatively minor, and is merely the result of the emergence of Freshness and Trustworthiness as new factors. Tip number one, A/B testing or simply testing. When it comes to digital marketing and SEO, however, there are so many ranking factors and best practices to consider that can be hard to know where to begin. Ahrefs DR (Domain Rating) is a metric that measures the authority of a website’s backlink profile on a scale of 0 to 100. Google and other search engines consider website speed as one of the ranking factors because it directly impacts user experience. ; Google’s SEO starter guide, Search Quality Guidelines, and Search Central web. Google likes fresh publications because users don’t like searching for outdated information. So Google withdrew it from public view, but continued to rely on it for its ranking algorithms. Expertise, authority, trust, and user experience (e. So it’s better to focus on doing what you can to improve searcher satisfaction and engagement.